Web Analytics Dictionary

For details, please see the entry Negative Keywords

For details, please see Quality Score

Activity of a single Web visitor for a defined period of time.

A subset of the site traffic for a defined period of time,
filtered in some way to gain greater analytical insight: e.g., by campaign
(e-mail, banner, PPC, affiliate), by visitor type (new vs. returning, repeat
buyers, high value), by referrer.

Total site traffic for a defined period of time

A general source of data that can be used to define various
types of segments or counts and represents a fundamental dimension of
visitor behavior or site dynamics.  Examples  include event and referrer.

“A client software that uses web feed to retrieve syndicated web content such as blogs, podcasts, vlogs, and mainstream mass media websites, or in the case of a search aggregator, a customized set of search results….Such applications are also referred to as RSS readers, feed readers, feed aggregators, news readers or search aggregators. These have been recently supplemented by the so-called RSS-narrators [such as TalkingNews or Talkr] which not only aggregates news feeds but also converts them into podcasts”

A text file present in the root directory of a website which is used to direct the activity of search engine crawlers. This file is typically used to tell a crawler which portions of the site should be crawled and which should not be .

The common name for the right-side column of a web page. On a SERP, right rail is usually where sponsored listings appear.

Media with embedded motion or interactivity. A growing option for PPC advertisers as rates of broadband connectivity increases.