Web Analytics Dictionary

The Most Comprehensive Dictionary on the Topic

September 30, 2011
by Maqsood Ahmed
0 comments

ASI Slo

The ASI slot holds the segmented Advanced Segment Insight Data. It works much like a report suite, which regularly holds collected web analysis data.

September 30, 2011
by Maqsood Ahmed
0 comments

Browse

The software used to access a website. Examples of browsers include Internet Explorer, Firefox, and Netscape.

September 30, 2011
by Maqsood Ahmed
0 comments

Browser Heigh

Metric that refers to the vertical distance of the data in the browser window only. The toolbars, menus, buttons, etc. are all excluded as part of the browser height.

September 30, 2011
by Maqsood Ahmed
0 comments

CPM

Cost per million. Pertains to instances in which the code on the client¶s web page generates a server call to Omniture, e.g. image request.

September 30, 2011
by Maqsood Ahmed
0 comments

Customer Loyalt

The Customer Loyalty Report reveals purchasing patterns of customers based on three categories of loyalty. A user who enters the site and makes a single purchase is considered a “new customer.” A user who makes their second and third purchases … Continue reading