Web Analytics Dictionary

Excluded Keywords

Maqsood Ahmed — Sun, 01 Jan 2012 02:31:35 +0000

For details, please see the entry Negative Keywords

Quality Index

Maqsood Ahmed — Sun, 01 Jan 2012 02:17:43 +0000

For details, please see Quality Score

Individual

Maqsood Ahmed — Sat, 31 Dec 2011 23:04:23 +0000

Activity of a single Web visitor for a defined period of time.

Segmented

Maqsood Ahmed — Sat, 31 Dec 2011 23:02:35 +0000

A subset of the site traffic for a defined period of time,
filtered in some way to gain greater analytical insight: e.g., by campaign
(e-mail, banner, PPC, affiliate), by visitor type (new vs. returning, repeat
buyers, high value), by referrer.

Aggregrate

Maqsood Ahmed — Sat, 31 Dec 2011 22:59:57 +0000

Total site traffic for a defined period of time

Dimensions

Maqsood Ahmed — Sat, 31 Dec 2011 22:58:44 +0000

A general source of data that can be used to define various
types of segments or counts and represents a fundamental dimension of
visitor behavior or site dynamics. Examples include event and referrer.

RSS Aggregator

Maqsood Ahmed — Thu, 06 Oct 2011 08:47:44 +0000

“A client software that uses web feed to retrieve syndicated web content such as blogs, podcasts, vlogs, and mainstream mass media websites, or in the case of a search aggregator, a customized set of search results….Such applications are also referred to as RSS readers, feed readers, feed aggregators, news readers or search aggregators. These have been recently supplemented by the so-called RSS-narrators [such as TalkingNews or Talkr] which not only aggregates news feeds but also converts them into podcasts”

Robots.txt

Maqsood Ahmed — Thu, 06 Oct 2011 08:46:53 +0000

A text file present in the root directory of a website which is used to direct the activity of search engine crawlers. This file is typically used to tell a crawler which portions of the site should be crawled and … Continue reading →

RightRail

Maqsood Ahmed — Thu, 06 Oct 2011 08:46:17 +0000

The common name for the right-side column of a web page. On a SERP, right rail is usually where sponsored listings appear.

RichMedia

Maqsood Ahmed — Thu, 06 Oct 2011 08:45:48 +0000

Media with embedded motion or interactivity. A growing option for PPC advertisers as rates of broadband connectivity increases.